Things I'm Interested In (Installment #4): Mustard & Ketchup

I really like and learn a lot from Malcolm Gladwell. Read this essay of his called The Ketchup Conundrum. You can supplement your reading of that essay with this TED talk of his that focuses less on ketchup and more upon spaghetti sauce.

I read stuff like this and ask myself odd questions like these:

Are churches like mustard?

Or are churches like ketchup?